1937 – 1971

    Marcel Boucher was born in Paris in 1898. His mother worked as a seamstress, his father died at a fairly young age. As an only widow’s son, during the First World War he was assigned to the French ambulance corps instead of the front line.     After the war end, Marcel Boucher worked for several years at the Cartier jewelry house in Paris, starting at the bottom as an apprentice. In 1922, Marcel accepted the offer to transfer to the New York office of the Cartier company as a designer.     After the Default of 1929, the demand for jewelry fell sharply, and Cartier's business suffered greatly. In general, it was a turning point for many jewelry companies. Some of them took the decision to produce jewelry from cheaper materials: the so called costume jewelry. So, we can say that thanks to the crisis, the costume jewelry business blossomed.

Marcel found a job with another jeweler and was lucky enough to be relatively unaffected by the Great Depression. He also performed freelance work mainly on jewelry making. In the 1930s, he collaborated with Mazer, a company for which he created dress buckles and masquerade jewelry. He was impressed with the many possibilities costume jewelry offered in working with it. In 1937, Boucher founded his own small company, Marcel Boucher and Cie Company NY.     During the Second World War, Boucher was forced to temporarily move the production to Mexico. It was due to the fact that the white metal used in the production of costume jewelry was needed for military purposes, so Boucher switched to silver, which was in excess in Mexico.     After the war, Boucher started making more feminine and elegant jewelry that perfectly matched Christian Dior’s New Look dresses.     Boucher company became famous for its brooches depicting birds, flowers and insects. Many of the jewelry pieces had a magnificent three-dimensional design, also used enamel and the highest quality crystals. The most valuable and sought after is the jewelry from the Birds of Paradise and Ballet of Jewels lines, as well as silver jewelry marked Parisianna.     After his death in 1965, the company passed on to his wife Sandra, who was also a designer.     In 1979, Boucher was sold to the Canadian company D'Orlan Industries of Toronto. Since then, the company's jewelry has been labeled D'Orlan.    “Marcel wanted the costume jewelry to be luxurious and changeable, with simple and light lines. Chic, chic, chic is what he always aspired after. He was very demanding, to himself as much as to others, and wouldn’t settle for anything but perfection!” – from the memories of his wife Sandra.
   Boucher jewelry used to be marked as follows:

            MB Sterling – 1942 – 1944
            Phrygian Cap – registered in 1944, came in use only in 1949
            Boucher – 1950-1955
            Boucher © – 1955-1971

   Dating by inventory numbers:
             2300 – 2350 с 1945
             2351 – 2450 с 1946
             2450 – 2550 с 1947
             2550 – 2750 с 1948
             2750 – 3000 с 1949
             3000 – 3500 с 1950

Marking with the copyright symbol was used after 1955